How adspecialist built LinkedIn from zero into a six-figure revenue channel in 2.5 years
adspecialist is one of Germany's leading influencer marketing agencies
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Moritz Lambrecht, founder of adspecialist, was already running a 7-figure agency with international clients in 2023. But outside of referral circles, almost no one knew them: he just had 700 followers on LinkedIn and hadn't published a single post.
The goal was clear: build visibility in the e-commerce space, establish himself as the go-to expert for influencer marketing – and fill the pipeline systematically, instead of depending on referrals.
We didn't just want to "run his LinkedIn." We wanted to build a Trust Engine that turns visibility into a reliable revenue channel
01 The Foundation
Everything started with a Deep Dive Workshop. We developed the positioning and rebuilt the LinkedIn profile from scratch – with a clear focus on influencer marketing. In parallel, we created a Target Account List with exactly the companies adspecialist wanted to win as clients.
02 Founder-Led Content
Moritz' content strategy is built on two pillars: deep expert content around influencer marketing – and authentic storytelling about adspecialist, his journey and the agency's values. We extract his insights in weekly content calls – our team turns these into posts and visuals. This is how we have consistently published 3 posts per week for 2.5 years without exception.
03 Account-Based Amplification
We amplify the strongest posts as Thought Leader Ads, targeted directly at the decision-makers on the Target Account List. This keeps Moritz consistently visible to the right people – far beyond the organic feed.
04 Signal-Based Outreach
We continuously track market signals as well as content signals like follows, likes and profile visits. As soon as a relevant profile shows interest, we start an individual conversation – systematically turning warm contacts into pipeline.
The impact we created
In 2.5 years, Moritz grew from 700 to over 9,500 followers and generated 3.74 million impressions. In the last year alone, 40+ companies booked a demo – directly through LinkedIn. The revenue generated: six figures.
On top of winning dream clients, Moritz has received speaking invitations, podcast features and regular press coverage. LinkedIn has become one of the most important pillars of adspecialist's entire marketing strategy – and one of the agency's most reliable revenue channels.
Impressions generated
Demos in one year
Their perspective on our partnership
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"Before we started working together, my personal brand was basically non-existent. I had only 700 connections on LinkedIn and had never posted. The results have been strong – we have more than recovered our investment, converted many exciting client inquiries, and our visibility in the industry has grown tremendously."
— Moritz Lambrecht, Co-Founder @ adspecialist
